The most important letter in direct mail fundraising never aks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, together with major gifts and heritage gifts.
But only if you get them right.
Professional Thank You Letters
Direct mail fundraising is about relationships, not revenue. The only way to originate sustainable income straight through the mail is to thank donors promptly, personally, particularly and positively.
"Thank You for Submitting Your Proposal": A Foundation Director Reveals What Happens Next Best
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"Thank You for Submitting Your Proposal": A Foundation Director Reveals What Happens Next Overview
In barely a whisper, the head of the foundation leans over and furtively says, Let me tell you how this really works. Then he divulges, from A to Z, what happens behind closed doors when a proposal is considered for funding. That would be Martin Teitel, a 30-year veteran of the foundation world and head of the Cedar Tree Foundation in Boston. His book, Thank You for Submitting Your Proposal: A Foundation Director Reveals What Happens Next, took a measure of courage to write. You don't pull back the curtains of the inner sanctum without incurring your colleagues wrath. For anyone submitting grant proposals, it's a fascinating read. More importantly, it's the ultimate insider's guide to playing the proposal game AND winning. Teitel's book is so intimate you ll feel like you're reading someone else's mail. A perfect companion to How to Write Knockout Proposals, by Joseph Barbato.
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Here is a sample donation thank-you letter.
Friday, January 16, 2006
Samantha Yordvick
363 Blandon Crescent
Tulsa, Ok 19188
Dear Samantha:
This is just a quick note, but it comes from my heart to yours as I head out the door for my flight to Bombay.
Thank you for your very kind gift of 0, which we received today. Your generosity will make an immediate dissimilarity in the lives of mothers in Calcutta. I'm going to make sure of that on this trip.
For one thing, we are going to use your gift to fund our early intervention program. Your generosity is going to help us buy the method and fortified milk that our mothers give to their babies and toddlers. Good nutrition, as you know, is so vital in fighting off the diseases and infections that are so prevalent in Calcutta.
You can read about this moving initiative-and your important part in it-in the upcoming issue of our newsletter, which we will mail to you in January.
Thanks again for your kindness,
[real, actual, live signature]
Bill Bladstone
President
CalcuttaConcern
About this letter
Here are a few things to notice about this letter.
- Not "Dear Friend." This letter is a personal thank you from the heart of the president to this donor. Even though the president does not know Samantha personally, he writes to her as a friend, which is to say, by name.
- The chance sentence reveals the personality of the writer and clearly shows that this letter was written on a particular day, by a particular person, for a particular reason. Openings like this resonate with donors, who want to be acknowledged by a human being and not a computer.
- The writer acknowledges the donor's gift by date received and estimate given, specific details that make the letter personal instead of generic.
- The writer shows in concrete, easy-to-understand ways how the donor's gift will be put to work today, changing lives and making a dissimilarity in the world. Donors need to know that their contribution, any way small, accomplishes the goals of the donor in supporting your organization.
Tags: nursing, pinning1, 16x9, full
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